Tim Hortons Partners With Singer-Songwriter, Shawn Mendes To Celebrate His Canadian Roots
Published · Monday, September 02, 2019 06:42 PM
In anticipation of his first sold-out stadium show in Toronto on September 6, Tim Hortons announces a campaign and partnership with Canadian global singer-songwriter, Shawn Mendes.The campaign themed Home is Where the Heart is celebrates Shawn’s roots.
The film shows Shawn’s career journey, from the first time he posted videos online in his hometown of Pickering, Ontario to playing packed arenas and stadiums. The film, created by the agency GUT and directed by Jason Koenig, takes viewers through his rise to fame and ends with Mendes coming back to Canada to grab a heart-warming cup of coffee from a familiar face.
“I’m so excited to launch this incredible campaign with Tim Hortons in celebration of my homecoming Toronto show. Tims has been a part of my life since before I can remember and I'm so proud to share my love for this Canadian tradition.” – Shawn Mendes, Singer-songwriter
“Shawn Mendes is a great and modern representation of ourvalues, generosity and kindness. He has had such a deep personal relationship with Tim Hortons since his childhood, andnow are proud to share his Canadian origins with the world.” – Paloma Azulay, Global Creative Head, Tim Hortons