RUDY PROJECT Opens its First Experiential Store in the World


BY WHATSHAPPENING  
Published · Friday, October 20, 2017 01:47 PM


Rudy Project opens its new and first of its kind Experiential Store in Uptown Place, Fort Bonifacio, Taguig. The new "Experiential Store" has interactive galleries and challenging activities, all of which are designed to stimulate different playing fields where customers can use a wide range of technically cool Rudy Project gear. It's first store of its kind in the world is truly a testament to Rudy Project's technological prowess.

Rudy Project Experiential Store Facade


Left to Right: Jerry Tee, CEO of Rudy Project Philippines, Andrea Buzzavo, head of sales- Rudy Project Headquarters, Simone Barbazza, marketing director and shareholder of Rudy Project Headquarters, Mylene Manlogon, vice president of Megaworld leasing, Jack Wang, COO of Rudy Project Philippines, Gabriele Boschi, director of Rudy Project Philippines


Drawn in by the store’s eyewear-shaped facade, customers are greeted by the 184-square meter outlet’s interactive facilities. These include a cycling area, a putting green and various virtual reality consoles that offer a peek into the future of sports eyewear. And to demonstrate the brand’s confidence in its technology, there's a standing challenge to break Rudy Project’s most advanced unbreakable IMPACTX2 lens, with prizes waiting for whoever manages to complete the said challenge.

Rudy Project Experiential Store




Experience the Future


“Elite-level competition allows zero tolerance for mistakes. That’s why Rudy Project products aren’t just for protection. Each eyewear is designed to give a performance edge, whether it’s for keeping cyclists aerodynamic, or helping golfers discern between individual blades of grass,” explains Jerry Tee, CEO of 88 Prestige Brands Inc., the exclusive distributor of Rudy Project in the Philippines. The brand has continuously been developing industry-firsts for over 30 years, allowing the design of sport-specific eyewear for golf, sailing, cycling, motocross, and shooting.

Left to Right: Anthony Pangilinan, Maricel Pangilinan, Ella Pangilinan


Left to Right: Marco Gumabao, Gretchen Fullido, Michelle Gumabao at the Grand launch of Rudy Project Experiential Store in Uptown Mall BGC


Anthony Suntay and Rovilson Fernandez at the Grand launch of Rudy Project Experiential Store in Uptown Mall BGC


Rudy Project Evolution of Performance


Rudy Project Store GOLF activation


Andrei Felix, Dennise Lazaro at the Grand launch of Rudy Project Experiential Store in Uptown Mall BGC


Off-season, athletes can still enjoy a wide range of technically cool eyewear in the Rudy Project’s more laid-back “lifestyle” collection. The brand also offers prescription eyewear, helmets, goggles and other sport accessories of the highest technical quality.


Rudy Project Evolution of Performance

Michelle Gumabao and Phoemela Baranda at the Grand launch of Rudy Project Experiential Store in Uptown Mall BGC


Left to Right: Marc Nelson, Carla Dunareanu, Boom Gonzales at the Grand launch of Rudy Project Experiential Store in Uptown Mall BGC


Rudy Project Break the Unbreakable challenge


The Rudy Project experiential store is located at the 2nd floor of the Uptown Place Mall in Fort Bonifacio, Taguig. Learn more about the patents and technologies by following @RudyProjectPH on Facebook and Instagram. You can also visit other store branches located at Alabang Town Center, Trinoma, Mall of Asia, SM Cebu, Robinson’s Cebu, and D’Mall Boracay.

FORD Forza triahtlete team







Share this article:  

COMMENTS