NCCA Launches TAGA-ALOG 2018 Ilog Pasig: Balik Tanaw Balik Sigla!


BY WHATSHAPPENING  
Published · Tuesday, July 03, 2018 02:36 PM


The National Commission for Culture and the Arts (NCCA) launches a creative campaign for the promotion of the Pasig River as a medium and space for cultural identity and collective memory. This project aims to pay homage to the great river by harnessing the rich stories of the river that reflect our traditions, history, culture, heritage, and ways of life and using the arts in retelling these stories. It also seeks new and creative ways of engaging the communities along the river banks through artistic creations and research initiatives that the can be used as basis for crafting sustainable development initiatives. The project will be implemented by the Philippine Educational Theater Association (PETA), recipient of the 2017 Ramon Magsaysay Awards for its bold, collective contributions in shaping the theater arts as a force for social change.



NCCA TAGA-ALOG 2018, Ilog Pasig: Balik Tanaw Balik Sigla! is a nostalgic look at the past, to the Pasig River that was once a setting of myths and romance, a transportation hub, a playground for children, a space where families and friends gather together, and a source of livelihood of our people. It is a look at what many years of neglect and disregard has done to the once beautiful river. It is a dream of a future where the river is truly clean and alive once again.  And it is a reminder to everyone that every little initiative counts if we all work in collaborative ways. It is a call for everyone to be a stakeholder and an ambassador for the rehabilitation of the river if we wish to see that dream come to fruition.



NCCA and PETA have put together a slew of capacity-building activities (workshops, conferences, competitions), arts events and happenings, festivals, site-enhancement initiatives, and experiential tours using music, visual arts, photography, movies, dance, and theater. Both also recognize the importance of gathering together partners and key stakeholders to be “taga-alog” or  shakers, who will not only support ongoing activities but also ensure continuity and further development of the initiatives by supporting arts, arts-based activities, and artists contributing to the cause of the campaign. And to date, the following have responded to the call for taga-alogs and are partners in the implementation of this campaign:  Metro Manila Development Authority (MMDA), Pasig River Rehabilitation Commission (PRRC), Department of Tourism (DOT), the City Government of  Manila, Mandaluyong, San Juan, Makati, Pasig and Marikina, the Organisasyon ng Pilipinong Mang-Aawit (OPM), Philpop Foundation, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Pineapple Lab, and Lampara Publishing, Inc.

Together with the partners, the project will allow spaces for training, collaboration, and showcase of creations with the people of the communities. It will allow them to draw inspiration from the activities in order for them to develop their own different ways of “retelling the stories” through arts and arts-based initiatives in ways that tap their own creativity and sense of innovation, are sustainable, and economically viable.


The vision of the Taga-Alog 2018, Ilog Pasig: Balik Tanaw, Balik Sigla! is to see an Ilog Pasig that is alive. The project aims to involve and to be partners with as many stakeholders, community dwellers (along the Ilog Pasig banks), and the general public in saving the river using arts advocacy as its main strategy. It is formally launched on June 28, 2018 at Villa Immaculada, Intramuros, Manila. The campaign is spearheaded by the National Commission for Culture and the Arts (NCCA), and will be implemented by the Philippine Educational Theater Association (PETA), recipient of the 2017 Ramon Magsaysay Award.

It is through art that the Taga-Alog 2018, Ilog Pasig: Balik Tanaw, Balik Sigla! hopes to engage not just the communities living along the river banks, but also every Filipino people who takes pride in our culture and heritage. By showing the people the real beauty of the river and its contributions to livelihood, economy, and transportation, then they might be able to appreciate how important the Pasig River is in their lives. Hopefully, this will make them active ambassadors and taga-alogs or shakers for the rehabilitation of the Pasig River.

The project offers art-based activities like workshops, arts events and happenings, research and conference, performances, festivals, and experiential tours. These arts explorations in music, dance, theater, film, performance arts, and creative writing will happen in the cities around the Pasig River and its tributaries:  Manila, Mandaluyong, San Juan, Makati, Pasig and Marikina. People can choose to join any of the free events nearest them.

For the month of July, the focus of the campaign is music, beginning with Posporos Sa Ilog, a musical journey along the river on July 5, at 5PM, by the Spanish Embassy and the NCCA International Affairs Office. In partnership with Philpop, two songwriting workshops will happen in the cities of Manila – ICAM NCCA, Intramuros on July 14 and in Marikina – Kapitan Moy on July 15. The celebration of Linggo ng Musikang Pilipino will happen with several busking performances along the river banks from July 22–26, and a grand concert on July 27 at Circuit Makati.                                                                           

The Taga-Alog 2018, Ilog Pasig: Balik Tanaw, Balik Sigla! will be implemented through the help of the following key stakeholders and partners: Metro Manila Development Authority (MMDA), Pasig River Rehabilitation Commission (PRRC), Department of Tourism (DOT), the City Government of Manila, Mandaluyong, San Juan, Makati, Pasig and Marikina, the Organisasyon ng Pilipinong Mang-Aawit (OPM),  Philpop Foundation, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Pineapple Lab, and Lampara Publishing, Inc.

For more information, please visit the official Facebook page http://www.facebook.com/TagaAlog2018, email at nccatagalog@gmail.com, or contact PETA at (02) 725-6244 loc. 22-23. 






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