MAFBEX WIRED Gathers E-commerce Industry Movers for MAFBEX Talks

Published · Monday, August 03, 2020 07:35 AM

Worldbex Services International (WSI) will launch an online event campaign series of the biggest and most comprehensive yearly F&B event, the Manila Food and Beverages Expo [MAFBEX] called MAFBEX WIRED.

As WSI conquers the digital space, MAFBEX WIRED will be hosting various online activities that aim to encourage the productive exchange of knowledge as the industry is gearing towards a new normal. The online campaign will open with MAFBEX Talks – a free webinar that aims to help F&B businesses gather reliable insights they can apply to their operations. This webinar will happen on August 8, Saturday, 4pm and will also be streamed live on the MAFBEX Facebook Page.

Know the industry best practices from the experts only at MAFBEX Talks.


For its first session, MAFBEX Talks will be focusing on E-commerce and Digital Marketing for the Food and Beverage Industry. As people has been gathering information in different online and social media platforms plus online buying and selling, e-commerce has known to be the future of digital marketing. With e-commerce providing a wide range of opportunities, brands can be able to conveniently promote, target their audiences and broaden their brand visibility in just one click. Not only it can increase or generate sales easily but also they can be able to reach out to their customers easily and conveniently.

Kicking off the series is a talk about transitioning businesses in various online and e-commerce platforms by FlowerstorePH and MiniMart PH CEO, Saul Molla. Afterwards, RolanGarcio, Neighbourly’sCo-Founder and Head of Business Development and Strategy, will be sharing his insights about the current trends, consumer behavior changes and market insights of Hyperlocal Community e-Commerce and finally cappingoff the MAFBEX Talks series will be Mark Dee, Paymaya’s Director for Growth and Brand Marketing, as he shares the basics of digital payments and how it can benefit a business.

MAFBEX Talks will be moderated by IMMAP 2014 President, Mr. Mike Palacios.

Aside from MAFBEX Talks, other online activities for MAFBEX WIRED are set to be anticipated such as MAFBEX Cooks, MAFBEX Basics and MAFBEX Mixed. All online activities will be featuring F&B industry movers and shakers with the current trends in the industry.

MAFBEX Talks first session is supported by:Filipino International Franchise Association, Halal International Chamber of Commerce and Industries of the Philippines, Inc., Philippine Calamansi Association, Inc., Hotel & Restaurant Association of the Philippines, Islamic Da'wah Council of the Philippines, Inc. B&L Worldwide Marketing Corporation, Icetech Trading,Shapes and Sizes, RR Tomas Enterprises and Most Reliable Metal Industries Corp.

For more MAFBEX WIRED updates and information, follow Manila Foods and Beverages Expo [MAFBEX] on its Facebook page.


2020 marks the introduction of MAFBEX WIRED, an online initiative which aims to give support and connect the players in the food and beverage industry. MAFBEX WIRED will introduce a spin-off from the familiar MAFBEX activities to the online community while keeping its core and reputation which has been built over the years. With solid support from associations, trusted professionals and F&B industry experts, MAFBEX WIRED can still equip exhibitors and businesses in the industry with relevant information and potentially garner new operational skills which can help them address certain business challenges they face.

MAFBEX WIRED will also give opportunity for brands to effectively drive engagement from the community through alternative promotional tactics presented in this month long campaign. This can be in-form of brand participation and exposure through our planned digital content.


Worldbex Services International (WSI) is the premiere exhibition and events management company in the Philippines, producing internationally acclaimed exhibition shows. Founded in 1996, WSI started with the advocacy to showcase Philippine industry excellence and the vision of placing the Philippines on the world map of trade and exhibition shows – starting with the pioneering, Philippine World Building and Construction Exposition (WORLDBEX).

In its more than twenty-years of experience, WSI has produced countless trademark exhibitions that have become annual spectacles that ignite the passions of both exhibitors and exhibition goers, here and abroad. WSI’s trademark shows include Philippine World Building and Construction Exposition (WORLDBEX), Manila International Auto Show (MIAS),Manila Food and Beverage Exposition (MAFBEX), Philippine Building and Construction Exposition (PHILBEX), Cebu Auto Show, (CAS), Cebu Food and Beverage Exposition (CEFBEX), World of Safety and Security Expo (WOSAS), World of Consumer Electronics Expo (WOCEE), Travel and Leisure Expo (TLEX), Iloilo Foods and Beverages Expo (IFBEX) and World Bazaar Festival (WBF).

 For more info, contact: Jet Sario, Marketing Manager at

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