Dole launches the country’s first sun-powered promo
Published · Friday, May 21, 2021 09:01 AM
Dole is holding a first!
Health or wealth? Why not both? After being repeatedly mistaken by countless Filipinos as the as the Department of Labor and Employment (D.O.L.E) for financial aid, Dole Pineapple grabs this opportunity to actually provide wealth, while selling healthy products.
Staying true to its brand promise of #SunshineForAll, Dole launches the first ever Cash Prizes Araw-Araw Base sa Sikat ng Araw Promo. For every purchase of any Dole’s clean-labelled products, one gets a chance to win cash prizes daily based on the sunshine level (yes, how bright the sun is!) in Polomolok, South Cotabato for that specific day. The more sunshine, the bigger the cash prize!
Dole and Seasons' Cash Prizes Araw Araw Base sa Sikat ng Araw is the first promo of its kind in the Philippines that is powered by the sun. Participants can increase their chances of winning by buying more and more Dole and Seasons products and strategize the timing of their submission of entries on days when the sun shines the brightest at 12:00nn in the Dole Pineapple Plantation in Polomolok, South Cotabato to win a minimum of Php 5,000 cash up to a maximum of Php 40,000 cash daily in the next 45 days. “It promises to be an exciting promo, as opposed to the usual cash raffles,” says Dole Brand Manager, Enzo Jabeguero.
Certainly a first in the Philippines and that’s not the end of it.
The promo culminates in what could be the biggest Pachinko game in the world—The Dole and Seasons Plantation Pachinko. You heard it right: the Dole South Cotabato Pineapple Plantation will be transformed into a giant pachinko board, where all daily participants of the previous promo will then have the chance to bag the grand cash prize of Php 1 million!
“At the end of the daily promo, you also get a chance to take home Php 1 million cash in the Grand Raffle draw. Here, a giant pachinko ball will be played and rolled over the fields of the Dole Pineapple Plantation itself to determine each of the digits of the winning raffle number. Joining the daily draws starting May 25, 2021 up to the grand pachinko draw will be a once-in-a-life time experience for all Filipinos. It is part of Dole’s commitment to deliver ‘Sunshine for all,’” Jabeguero adds.
The promo also aims to remind consumers where Dole products are made of—only from the naturally-grown golden fruit nourished by the sun.
“At the end of the day, we at Dole are committed to provide access to nutrition for all with our portfolio of clean-labelled products. Beyond winning cash prizes, we believe that every Filipino who purchased Dole and Seasons products in this promo is a winner in their own right as they have chosen health over what any other food and beverage product can offer. That, to us at Dole, is #SunshineForAll”, says Efi De Castro II, Marketing Head for Dole.
The promo kicks off on May 25, 2021, and will go live on their official Facebook page www.facebook.com/Doleph.
Participating Dole products are the new Dole Sparkling Juice Drink (Strawberry, Lemon Lime, Cucumber and Passion Fruit), the new All Natural Seasons (Pineapple Banana, Pineapple Coconut, Pineapple Mango and Pineapple Orange Juice) in 1L Tetra Pak, Dole 100% Pineapple Juice, Dole Pineapple Orange Juice Drink and All Natural Seasons Tropical Fruit Cocktail.
How to join?
Make sure to register before you submit any entry. Send your complete name, age, complete address, and mobile number via Facebook Messenger on www.facebook.com/Doleph.
With every purchase of a participating Dole and Seasons product, anyone can join the daily draw.
To get started on your promo entry:
1. Write your name on the front part of the product’s packaging with a marker. Ensure your name is written clearly and legibly.
2. Take a photo of the product with your name.
3. Visit Dole PH on FB Messenger to submit your photo entry and follow the next steps.
4. Receive a 7-digit one-time pin sent to your registered mobile number.
5. Send the one-time pin to FB messenger to confirm your entry. This serves as your raffle number.
Minimum prize is Php 5,000. But on Sundays—because it’s the day of the Sun and Sunshine—the cash prize is doubled!
An electronic raffle draw will determine the winners. All official winners will be announced on the Dole PH Facebook page. Winners will receive their cash prizes via official partner, GCash.
To learn more, visit https://www.facebook.com/Doleph.
Dole products are also available on their flagship store on Lazada and Shopee.