The 14th Event Management Certification Course

June 17, 2020 - June 19, 2020

AIM Conference Center Manila ACCM Benavidez cor. Trasierra Sts. Legaspi Village, Makati City


Click an image to zoom. The 14th Event Management Certification Course

EVENT #: 67351


Learning Objectives

At the end of the course, the participants will be able to:

1. Define event management and the role of the event manager

2. Understand the five (5) phases of event management

3. Develop concepts and themes for events

4. Know event styling and merchandising

5. Manage and nurture the creative process in events

6. Know the latest technologies used in event management

7. Understand the financial management for events

8. Predict consequences of logistics management including staging and technical production

9. Know the basics in banqueting, waitering, catering, food/drinks requirements of events

Be a part of this certificate course and learn the industry best practices, principles and executions of event management.

Key Course Topics

1. Phases of Event Management

– Discussion covering the 5 phases or life cycle of event management

– Venue/site inspection and selection

2. Event Marketing, Communication and Promotion, Sponsorships

– Campaign for participation (delegates, exhibitors, seminar attendees, VIPs)

– Tri-media (radio, TV, print), digital, PR, Below-The-Line/DOOH, activation campaigns

– Corporate sponsorships and fund raising

– Panel Discussion

3. Event Financial Management

– Setting event budget and financials (presented in Profit & Loss), ROIs,

Break-Even Point, Profit Ratios

4. Event Technology

– State-of-the-art technologies in events: website, registration, promotion campaign,

icketing, special effects, AVPs

5. Event Creative Process

– Overall theme, creative storytelling and narratives, creative process and pathways

6. Event Styling and Merchandising

– Overall creative execution of event theme into distinct unique style and character,

merchandising, and activation

7. Event Food and Beverage Requirements

– Discussion on menus, banqueting, waitering, physical set-up, room assignments

8. Event Evaluation

– Discussion on feedback forms, survey questionnaires, data collection

9. Event Project Presentation

– Each group to present an event project

This Course will have lectures, case studies, role playing and project presentations.

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AIM Conference Center Manila ACCM Benavidez cor. Trasierra Sts. Legaspi Village, Makati City
June 17, 2020 to June 19, 2020